The fine print, kept short
Cookies and analytics
In effect since August 24, 2026. Marvel Mirror LLC d/b/a Sexton App · [email protected] · 217-288-3351
The short version
This site counts page visits with Google Analytics. That sets two cookies. There is no advertising, no remarketing, and nothing is sold. You can turn it off, from any page, in one click — and turning it off deletes those cookies rather than merely stopping new ones.
What is stored in your browser
Two Google Analytics cookies. _ga and _ga_ZLEHB7D6N0. They hold a random identifier so that two visits by the same person are not counted as two people. They are set by this domain.
Entries of our own, in your browser's local storage. Each one holds a single yes or no and nothing about you. These are all of them:
| Name | What it holds |
|---|---|
sexton-cookie-note-seen | that you have already seen the notice, so it does not reappear on every page |
sexton-google-analytics-opt-out | that you have turned analytics off |
sexton-owner-measurement-off | that measurement is off in this browser because the address carried ?sx-measure=off or the older ?analytics=off — our own testing switch, so our visits stay out of the figures |
None of them leaves your browser. The first two hold a choice you made. The last one is ours, and it is not a secret: an address carrying ?sx-measure=off or ?analytics=off turns measurement off in that browser, whoever types it.
What we measure, and what we do not
We measure: which pages are read and how far down them, roughly where visitors arrive from, whether a phone number or email link was tapped, whether a free template was asked for and which one, what is opened and used inside the demonstration — which screens, which controls, how many plots, how long, and where you stopped — and whether a buy button was clicked.
We do not record a session. No keystroke, no value typed into a field, no text of any record on the screen, no pointer path; there is nothing here to replay and watch. Opening a plot in the demonstration is counted, never identified.
We also do not run advertising networks, remarketing, or Google Signals; we do not track you across other websites; and we do not sell or share anything for advertising.
Who processes it
Google, as Google Analytics, under Google's terms.
The measurement script is served from sextonapp.com rather than from Google's own domain, using Cloudflare's Google Tag Gateway. That is a delivery arrangement, not an independence claim. It means the request does not leave this domain to fetch the script — it does not mean Google is not involved. Google receives and processes the measurement data either way.
Cloudflare serves this website and, like any host, briefly handles ordinary request details such as the IP address in order to deliver pages and fend off abuse.
Turning it off
Any of these does the same thing:
- The notice that appears on your first visit has a Turn off analytics button next to That's fine, in the same size and the same style.
- The Analytics link in the footer of every page reopens the choice at any time. It tells you what is true right now and offers the opposite. Turning it back on is one click as well.
- Global Privacy Control. If your browser sends the GPC signal, analytics is off before the Google script has a chance to load, and we do not put the notice in front of you.
What turning it off does:
- No further measurement is sent from that browser, from that moment.
- The
_gacookies described above are deleted, not merely ignored. - The choice persists across pages and across visits, until you change it.
What it cannot do: it applies to the browser you set it in. A different browser, a different device, or a private window that you later close, each starts fresh.
Before you choose
Measurement runs on your first page view unless you have GPC on. If you turn it off, the identifier set on that first view is deleted along with the cookies.
Declining without using our control
The site works exactly the same with cookies blocked. Any browser setting or content blocker that refuses them costs you nothing here — no feature depends on them.
If you have written to us or clicked a link in an email from us
That is described in the Privacy Notice, which also covers the random code our outreach links carry. A click recorded there is a separate thing from the analytics on this page, and turning analytics off does not erase a click already recorded before you arrived.
Changes
The effective date at the top changes whenever this page does.
Questions
[email protected] · 217-288-3351